advertise的用法和辨析

　　9.Every company can advertise its products by means of newspapers, magazines, television, etc.

　　每家公司都可以通过报纸、杂志、电视等为自己的产品做广告宣传。

　　10.Calvin Klein hired starlet Brooke Shields to advertise his designer jean wear.

　　卡尔文·克莱因雇用童星波姬小丝替他所设计的牛仔裤做广告宣传。

　　11.However, although most of the current status of 4S storesspend a lot of money to advertise, most cars still in the 4Sshopprice war as the only means of marketing to the cycle of further deterioration in the competitive environment. 然而，目前的现状尽管大部分4S店花费了大量的资金做广告宣传，多数汽车4S店还停留在以打价格战为唯一营销手段的循环之中，进一步恶化了竞争环境。

　　12.Supermarket advertise a lot and offer "specials" because they want you to buy a lot..超市做很多广告宣传，提供很多“特价商品”，因为他们想你买更多的东西。

每周范文 | 雅思写作Task2：媒体广告类解析!

　　<参考范文>

　　Today, many people are becoming convinced that advertising is more concerned with encouraging bulk purchases than with encouraging the production of quality goods through competition.

　　Advertising can be viewed from two standpoints. One is that it is primarily concerned with getting people to purchase items that they would not otherwise buy. The other is that it continues to inform consumers, thereby promoting competition between producers and service providers. I believe that the truth lies somewhere between the two.

　　Many kinds of advertising nowadays clearly encourage large purchases, in particular through offering consumers such deals as “two for the price of one ”, offering large containers at a lower cost, or through offering substantial discounts for purchasing several of the same products at once.Such items could include everyday household goods, washing powder for example,or items that are regularly consumed more than one at a time, such as cans of drinks. In fact , many enterprises successfully specialise in supplying goods in bulk to consumers.The idea is that people will consume more quickly if they have many of the items at home rather than having to go out and buy the items individually every time they need it.

　　On the other hand, some products are naturally not available for bulk purchase. This is especially true of items that are particularly expensive or items that a person is unlikely to change for new ones in a relatively short period of time,for example cars and houses. Advertisements for such products are more likely to stress the quality of the product than its price,since most people will not simply go for the cheapest one, but for one that meets their expectations in other ways.

　　To conclude, I believe that advertisers should take the market for their products into consideration when advertising and decide accordingly whether they wish to focus on selling in bulk or on competing on the basis of the quality of their products.

　　<参考译文>

　　如今，许多人都越来越确信广告更加鼓励大批量购买，而不是鼓励通过竞争生产优质的产品。

　　我们可以从两个方面来看广告(的作用)。首先，广告主要是鼓动人们去购买他们本人不会购买的东西。其次，广告不断告知消费者，并以此加剧制造商及服务商之间的竞争。我相信道理就在这两者之间。

　　现今，许多广告都鼓励大量购买，尤其是向消费者提供“买一赠一”、多买少算或是多买同种产品大幅度打折的服务。这样的商品包括洗衣粉等日常家居用品或罐装饮料等即开即用的产品。事实上，许多企业都很擅长以批量销售的方式向消费者销售产品。这是因为如果人们有很多存货在家里而不是等每次需要时才出去买的话，商品会消耗得更快。

　　而有些产品不适合批量购买。尤其是那些特别昂贵或短期内不需要更新的商品，比如汽车和房子。此类产品的广告则更为强调其质量而不是价格，因为大多数人不会去买最便宜的，而是选择更符合他们期望的。

　　总而言之，我认为公司在做广告时应考虑产品的市场，然后再决定其重点是在批量销售还是打质量战。

　　题要求讨论广告是促使人们买更多的产品还是有助于人们买到更好的产品。背后的核心议题是大众传媒中广告对人们的影响。童鞋们在阅读范文的时候，要注意广告相关的词汇：ad/advert/advertising/advertisement/advertise的具体用法。题库中相关的题目有：

　　The high sales of popular consumer goods reflect the power of advertising but not the real needs of the society in which they are sold.To what extent do you agree or disagree with this statement?

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